Paradoxes of the emotional universum of modern society: anhedonia versus the cult of pleasure

This article analyzes and explores the historical sociogenesis of replacing the former disciplinary socialization with hedonistic personalization within the cultural space of modern society – its causes, implementation mechanisms and consequences, which also include the emergence of the cult of pleasure. Particular attention is paid to the study of the emotional aspects and mechanisms of influence of the culture of hedonism on the common cultural space, attempts are being made to force its emotionalization and restructuring. In the conclusions of the study, the reasons for the emergence of the phenomena of emotional utilitarianism and the consumerization of emotions, their transformation into an object of exchange relations, into a commodity that can be sold along with anything material, are noted related to these trends. In conclusion, the pathopsychology of excessive emotional manifestations, which causes the emergence of a state of pathological anhedonia, is analyzed, particular manifestations of this phenomenon are considered, and a comprehensive assessment is given to them. Under the influence of Western culture, the axiology of Russian culture was subjected to a radical revision, during which hedonistic personalization began to actively displace disciplinary socialization. The subculture of domestic "orthodox hedonists" has had and continues to have a very noticeable impact on the overall cultural situation. The main goal of the adherents of hedonism is to transform the entire emotional universe of modern society in such a way that emotions associated with pleasure and entertainment form its core, shifting everything else from the center to the periphery. The social causes of modern anhedonia are associated with an overabundance of strong and artificially stimulated emotions, to protect against which internal barrier mechanisms are activated in the human brain.

emotional capitalism, society of impressions, emotions, disciplinary socialization, hedonistic personalization, the subculture of hedonism, the phenomenon of hyperhedonism, emotionalization of culture, consumerization of emotions, anhedonia