The Art of Promotion in the Age of Social Media: A Study of Online Marketing by Daniel Asham

The subject of this research is the analysis of Daniel Arsham's marketing strategies in the field of art. The object of the research is the promotion of art in the context of social media. This paper deeply examines various aspects of the topic, including how Arsham overcomes the traditional time and space constraints of exhibition activities, using a combined online and offline approach to expand the audience and increase the visibility of his works. Special attention is paid to the use of social networks to interact with the public, whose impressions are enhanced by creating a unique experience of art perception. The study also analyzes Arsham's strategies for establishing links with business media, contributing to the promotion and increase of the commercial value of his works. The author notes the innovation and practical applicability of these marketing strategies in the art market, emphasizing their positive contribution to the formation of Daniel Arsham's art brand. The research methodology is based on an integrated approach that includes case study, observation, content analysis and interdisciplinary research methods, which allows for a comprehensive analysis of art and its marketing aspects. The results of the study show that Arsham has successfully increased the recognition and commercial value of his art through innovative marketing strategies, harmoniously combining art and business. The contribution of this research consists in an in-depth analysis of Daniel Arsham's marketing approaches and their impact on the branding of his works. In addition, the work illustrates the effectiveness and innovation of these strategies with concrete examples. The novelty of the research lies in the emphasis not only on Arsham's artistic work, but also on his use of marketing strategies to promote his work and form a personal brand. This interdisciplinary perspective provides a new theoretical framework and practical guidance for the art market and represents a significant revelation for artists and art professionals.

Daniel Arsham, online marketing, art market, social media, cross-border collaboration, art promotion, personal branding, artists, digital age, fan engagement