Creolized Text of the Official Telegram Channel of the Italian Ground Forces as a Means of Advertising

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The article deals with the problem of the creolized text as means of agitation, advertising and popularization of military-patriotic values and a way to maintain the prestige of the Italian Armed Forces. The research material is a corpus of 100 texts taken from the official Telegram channel of the Italian Ground Forces for the period 2021-2022. The results showed that the texts of the Telegram channel represent a type of social advertising and have an enhanced impact on the audience.

作者简介

Elena Borisova

Moscow State Linguistic University

编辑信件的主要联系方式.
Email: Borisova.ES@linguanet.ru

PhD (Philology), Head of the Italian Language Department, Faculty of Translation and Interpreting

俄罗斯联邦

Sofia Arsenteva

Moscow State Linguistic University

Email: sofiya_arsenteva@mail.ru

Postgraduate student of the Italian Language Department, Faculty of Translation and Interpreting,
Lecturer at the Military Training Center and the Italian Language Department

俄罗斯联邦

参考

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  3. Dyachkov, M. V. (1987). Kreol’skiye yazyki = Creole languages. Moscow: Nauka. (In Russ.)
  4. Anisimova, Ye. Ye. (2003). Lingvistika teksta i mezhkul’turnaya kommunikatsiya (na materiale kreolizovannykh tekstov) = Text linguistics and intercultural communication (based on creolized texts). Moscow: Akademiya. (In Russ.)
  5. Vashunina, I. V. et al. (2020). Kreolizovannyy tekst: smyslovoye vospriyatiye = Creolized text: semantic perception: collective monograph. Moscow: Institute of Linguistics, Russian Academy of Sciences. (In Russ.)
  6. Kulinich, M. A et al. (2017). Kreolizovannyye teksty v razlichnykh vidakh diskursa: (na materiale angliyskogo yazyka) = Creolized texts in various types of discourse: (on the material of the English language): collective monograph. Samara: SGSPU. (In Russ.)
  7. Iriskhanova, O. K. (2012). Socio-cognitive approach to multimodality: semiotics of posters. Cognitive studies of language. IYA RAN, Tambov: Izdatel’skij dom TSU, XI, 63–66. (In Russ.)
  8. Stepanov, Ye. V. (2006). Sotsialnaya reklama v Rossii: genezis, zhanry, evolyutsiya = Social advertising in Russia: genesis, genres, evolution. Moscow: Vest-Konsalting. (In Russ.)
  9. Lombardi, Vallauri E. (2019). La lingua disonesta = The dishonest language. Bologna: Il Mulino.
  10. Serianni, L. (2015). Manuale di linguistica italiana. Storia, attualità, grammatica = Manual of Italian linguistics. History, current events, grammar. Milano-Turino: Bruno Mondadori.
  11. Titova, T. R. (2019). Formy obrashcheniya i titulovaniye v ital’yanskom yazyke: kommunikativnyy shok = Italian forms of address and titles: a cultural shock. Concept: philosophy, religion, culture, 1, 95–103. https://doi.org/10.24833/2541-8831-2019-1-9-95-103 (In Russ.).

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