Motivation as an efective instrument of contemporary advertising
- 作者: Mouzykant VL1
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隶属关系:
- Peoples' Friendship University of Russia
- 期: 编号 3 (2011)
- 页面: 69-73
- 栏目: Articles
- URL: https://medbiosci.ru/2312-9220/article/view/334999
- ID: 334999
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详细
This article deals with the problem of motivation influence on effective contemporary advertising campaigns. The language constructions, music and slogans are considered as an important tool of communication dialogue between sender and receiver of the advertising message.
作者简介
V Mouzykant
Peoples' Friendship University of Russia
Email: vmouzyka@yandex.ru <mailto:vmouzyka@yandex.ru>
Кафедра массовых коммуникаций; Российский университет дружбы народов; Peoples' Friendship University of Russia
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