Research Model of the Concept “Reputation of the Regional Power”

Reforming of the Russian system of public administration is connected with orientation to reapprochement of authorities and the population. Activities for forming of positive reputation of authorities, institute of public service become priority for the goal of achievement of creation of an effective management system by society, successful implementation of a state policy. Studying of reputation allows deepening understanding of regularities of the political choice, forming of trust and mistrust to subjects of power, efficiency evaluation of the power and its reliability. The problem of reputation of the power acquires special relevance at the regional level where there is the closest interrelation of state bodies with the population. The author's approach to studying of reputation of the power at the level of the region is introduced in the article. The author analyzes the concept and research model of the ideological and semantic concept “reputation of the regional power” which is the most important element of creation of reputation management system. Characteristic features of the concept are determined by its structural components: information, figurative, interpretative. The following stages of research model of the concept “reputation of the regional power” are divided in the article: studying of reputation of the regional power from the perspective of the two main subjects of its forming (the population and the power) according to the three components of the concept; identification of unity in understanding of the concept “reputation of the regional power”.