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Title
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Representations of Russia and the Russian national character in the modern advertising discourse: linguistic and cognitive analysis
Terskikh M.V.
Advertising texts as a linguistic expertise object
Terskikh M.V., Bykova E.O.
Polycode influence tools in anti-COVID social advertising (on the example of advertising campaigns in Russia and Turkey)
Terskikh M.V.
Comparison as a way of emotional representation of information in advertising text
Prigarina N.K.
Advertising integrations in the TikTok social network: Concept, functions, formats, genres
Terskikh M.V., Plyusnina N.V.
Intertextuality as a means of expression in the discourse of social advertising
Anisimova T.V., Chubay S.A.
20th anniversary of advertising education in the Tambov region
Prokhorov A.V., Pyadysheva T.G.
Constructive-style vectors in digital advertising text: transformation and interaction
Uskova O.A., Valieva I.V.
Audience attitude to the provocative advertising: criteria for assessing communicative effectiveness
Terskikh M.V.
Pragmatically oriented linguistic units in advertising of religious tours
Wei W.
Instagram Stories as a tool for native advertising: the specifics of selling content
Terskikh M.V.
Celebrities in advertising: advantages and risks (using the example of MTS advertising series)
Kurchaev D.A.
VERBAL COMPONENTS IN THE STRUCTURE OF ADVERTISING TEXT
Pyadysheva T.G.
POLYCODE METAPHORIZATION IN THE TEXTS OF PUBLIC SERVICE ANNOUNCEMENTS
Vaygandt K.E.
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