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Vol 6, No 24 (2020)

Representations of Russia and the Russian national character in the modern advertising discourse: linguistic and cognitive analysis

Terskikh M.V.

(Rus)

Vol 6, No 21 (2020)

Audience attitude to the provocative advertising: criteria for assessing communicative effectiveness

Terskikh M.V.

(Rus)

Vol 7, No 28 (2021)

Comparison as a way of emotional representation of information in advertising text

Prigarina N.K.

(Rus)

Vol 8, No 3 (2022)

Intertextuality as a means of expression in the discourse of social advertising

Anisimova T.V., Chubay S.A.

(Rus)

Vol 9, No 3 (2023)

Polycode influence tools in anti-COVID social advertising (on the example of advertising campaigns in Russia and Turkey)

Terskikh M.V.

(Rus)

Vol 9, No 3 (2023)

20th anniversary of advertising education in the Tambov region

Prokhorov A.V., Pyadysheva T.G.

(Rus)

Vol 7, No 28 (2021)

Instagram Stories as a tool for native advertising: the specifics of selling content

Terskikh M.V.

(Rus)

Vol 2, No 1 (2016)

VERBAL COMPONENTS IN THE STRUCTURE OF ADVERTISING TEXT

Pyadysheva T.G.

(Rus)

()

()

()

Vol 8, No 1 (2022)

Advertising language: structural features of advertising texts

Pyadysheva T.G.

(Rus)

Vol 10, No 4 (2024)

Constructive-style vectors in digital advertising text: transformation and interaction

Uskova O.A., Valieva I.V.

(Rus)

Vol 8, No 2 (2022)

Advertising integrations in the TikTok social network: Concept, functions, formats, genres

Terskikh M.V., Plyusnina N.V.

(Rus)

Vol 4, No 16 (2018)

Advertising texts as a linguistic expertise object

Terskikh M.V., Bykova E.O.

(Rus)

Vol 11, No 3 (2025)

Celebrities in advertising: advantages and risks (using the example of MTS advertising series)

Kurchaev D.A.

(Rus)

Vol 2, No 1 (2016)

SPECIFICS OF INFERENTIAL KNOWLEDGE IN ADVERTIZING COMMUNICATION

Prokhorov A.V.

(Rus)

()

()

()

Vol 9, No 2 (2023)

Stylistics of headlines in advertising texts of admission campaigns through the prism of emotional intelligence (accounts of Chinese universities on the Weibo media-platform)

Song Y., Chesnokova N.I.

(Rus)

Vol 9, No 2 (2023)

Ethnolinguistic features of advertising texts of Kalmykia in Russian language

Salynova O.V.

(Rus)

Vol 10, No 1 (2024)

Newsjacking technology in advertising: the topic of sanctions and import substitution

Terskikh M.V.

(Rus)

Vol 10, No 3 (2024)

Pragmatically oriented linguistic units in advertising of religious tours

Wei W.

(Rus)

Vol 9, No 4 (2023)

Didactic potential of authentic advertising texts in Russian as a foreign language classes

Terskikh M.V., Zaytseva O.A.

(Rus)

Vol 11, No 3 (2025)

The coloristic representation of cereals in the texts of various discourses: the color of wheat

Sivova T.V.

(Rus)

Vol 4, No 14 (2018)

POLYCODE METAPHORIZATION IN THE TEXTS OF PUBLIC SERVICE ANNOUNCEMENTS

Vaygandt K.E.

(Rus)

Vol 11, No 1 (2025)

Limited use vocabulary in advertising: functional aspect

Terskikh M.V.

(Rus)

Vol 11, No 4 (2025)

Intervisuality as a strategy for constructing meanings in modern advertising communication

Terskikh M.V.

(Rus)

1 - 23 of 23 Items

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Vol 11, No 4 (2025)

Vol 11, No 4 (2025)

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