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Title
Authors
Audience attitude to the provocative advertising: criteria for assessing communicative effectiveness
Terskikh M.V.
Instagram Stories as a tool for native advertising: the specifics of selling content
Terskikh M.V.
Comparison as a way of emotional representation of information in advertising text
Prigarina N.K.
Polycode influence tools in anti-COVID social advertising (on the example of advertising campaigns in Russia and Turkey)
Terskikh M.V.
Didactic potential of authentic advertising texts in Russian as a foreign language classes
Terskikh M.V., Zaytseva O.A.
Advertising language: structural features of advertising texts
Pyadysheva T.G.
Constructive-style vectors in digital advertising text: transformation and interaction
Uskova O.A., Valieva I.V.
VERBAL COMPONENTS IN THE STRUCTURE OF ADVERTISING TEXT
Pyadysheva T.G.
Advertising texts as a linguistic expertise object
Terskikh M.V., Bykova E.O.
POLYCODE METAPHORIZATION IN THE TEXTS OF PUBLIC SERVICE ANNOUNCEMENTS
Vaygandt K.E.
Stylistics of headlines in advertising texts of admission campaigns through the prism of emotional intelligence (accounts of Chinese universities on the Weibo media-platform)
Song Y., Chesnokova N.I.
Ethnolinguistic features of advertising texts of Kalmykia in Russian language
Salynova O.V.
Pragmatically oriented linguistic units in advertising of religious tours
Wei W.
SPECIFICS OF INFERENTIAL KNOWLEDGE IN ADVERTIZING COMMUNICATION
Prokhorov A.V.
Limited use vocabulary in advertising: functional aspect
Terskikh M.V.
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