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Title
Authors
Means of expressing subtext in humorous programs on Russian television
Litovskaya A.S., Shesterina A.M.
Social aspects of fair in the urban culture space
Lavrinova N.N.
Polycode influence tools in anti-COVID social advertising (on the example of advertising campaigns in Russia and Turkey)
Terskikh M.V.
Use of fixed combinations in the modern student’s speech
Mileshina L.V., Piskunova S.V.
Comparative analysis of international channels CGTN-English and CGTN-Russian “China Global Television Network”
Gegelova N.S., Yuwei D.
Gender stereotypes of masculinity in dialect communication (based on the material of men's expletive nominations)
Markina L.V.
Linguistic sensory of the interlocutor’s image in H. Boll’s novel “The Clown”
Shemchuk Y.M., Spanopulo M.V.
Theatricalization as a way to study the cultural space of an ethnic group
Nikolskaya T.M.
Normativity of virtual communication in the expression of a negative evaluation
Uskova O.A., Gritsenko A.A.
Classification of text units with the semantics of references in Russian language system
Tugusheva A.V., Piskunova S.V.
The rhetorical potential of the folklore word
Vengranovich M.A.
Problems of ethical communication in computer-mediated communication
Kovtunenko I.V.
Modern trends in event marketing in promoting the university brand
Romashkin V.A.
The cultural code of Rostov-on-Don in the minds of the media audience
Muha A.V., Fedoseeva N.I.
Audience attitude to the provocative advertising: criteria for assessing communicative effectiveness
Terskikh M.V.
The relationship of language and speech as a subject of pedagogical linguistics
Denisov Y.N., Sharandin A.L.
Lexicographic portrait of the word destiny: theory and practice of text communication
Piskunov S.V., Shvetsova V.M.
METHODICAL APPROACHES TO FORMING LINGUISTIC AND CULTURAL COMPETENCE OF PRE-UNIVERSITY FOREIGN STUDENTS
Dyakova T.A., Zherebtsova Z.I., Kholodkova M.V.
VERBAL COMPONENTS IN THE STRUCTURE OF ADVERTISING TEXT
Pyadysheva T.G.
SPECIFICS OF INFERENTIAL KNOWLEDGE IN ADVERTIZING COMMUNICATION
Prokhorov A.V.
Methodological aspects of studying Russian literature in Al-Farabi Kazakh National University (of teaching experience)
SARSEKEEVA N.K., AFANASYEVA A.S.
EMOTIONAL SITUATIONS OF LITERARY TEXT: WAYS OF EMOTIVE-EVALUATIVE SENSES EXPRESSION
Korostova S.V.
TEXT UNITS WITH A PATRIOTIC SEMANTICS IN RUSSIAN SONGS OF THE XX-XXI CENTURIES: FUNCTIONAL-SEMANTIC ASPECT
Piskunova S.V., Levina V.N., Van Khuey
The reception and dissemination of B.A. Uspenskiy’s academic ideas in China
Sun J., Xie M.
Intervisuality as a strategy for constructing meanings in modern advertising communication
Terskikh M.V.
1 - 25 of 25 Items

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