No 6 (2025)

Digitalization is currently becoming an integral part of the marketing strategy of state budgetary institutions. It allows solving key tasks facing the state budgetary institutions: improving the quality of services, optimizing costs and improving interaction with citizens. In the article, the author analyzes the impact of the digitalization process on the development of marketing strategies of state budgetary institutions in modern conditions. The relevance of the research topic lies in the rapid development of digital technologies and their use in the activities of state budgetary institutions. The key areas of digital transformation of marketing strategies of state budgetary institutions are analyzed, including the development of online channels for interaction with clients, automation of processes, the use of analytical tools and promotion through digital channels.

The article examines import substitution strategies as an economic policy tool aimed at reducing import dependence and stimulating domestic production. Based on a comparative analysis of three models – domestically oriented (Latin America, 1950-1960s), foreign-oriented (Asian NIS) and mixed (India, Egypt) – their advantages and risks are identified. In the context of Russia, the role of sanctions pressure in activating import substitution is emphasized, especially in agriculture and mechanical engineering. Negative effects are critically assessed: reduced competition, rising prices, technological backwardness. The need for a transition from protectionism to an export-oriented model synthesizing the localization of critical industries with integration into global value chains is proven.

The relevance of this study is due to the need to improve the efficiency of production processes in the face of fierce competition, unstable economic environment and increasing pressure to reduce costs. Modern companies face a challenge: how to simultaneously ensure high product quality, reduce costs and remain flexible in changing market conditions. One of the most effective solutions to these problems is the implementation of lean manufacturing techniques. The paper considers the production strategy of Toyota as an example of successful integration of Lean Manufacturing tools: Just-in-Time, 5S, Kaizen and Kanban. The study is aimed at analyzing the possibilities of adapting these methods to Russian conditions. The key principles of the lean approach are identified, allowing to optimize resources, improve quality and reduce costs. Practical recommendations are developed for the implementation of lean technologies in the production strategy, which helps to strengthen the company's competitive position in the market.

The modern economy is undergoing a phase of deep technological transformation, with innovation becoming a key element supported through venture financing tools. Venture capital plays a crucial role in the development of startups, especially in high-tech industries. Despite the existence of state-supported development institutions, the Russian venture market continues to face a number of barriers, including the outflow of foreign capital, high cost of borrowed funds, and fragmented investment infrastructure. The purpose of this paper is to study the theoretical and practical foundations of venture investment and lending, as well as to consider the prospects for improving the venture financing mechanism in Russia. In this regard, recommendations have been developed to enhance the tools for stimulating venture financing.

Ethiopia is the leading agricultural economy in Africa, where agriculture plays a key role, accounting for about 40% of GDP and being the main source of income for about 80% of the population. An analysis of the production of basic agricultural products shows that Ethiopia occupies a leading position in Africa in the production of grain crops, providing a significant part of the food needs of the region. In 2022, grain production reached 50.7 million tons, including corn (10.7 million tons), wheat (5.8 million tons) and sorghum (4.4 million tons). In addition to grains, vegetables and root vegetables occupy an important place. Ethiopia is the birthplace of coffee, the world's largest producer and consumer. In 2023, the volume of coffee production amounted to 501.0 thousand tons. It is the main export commodity, accounting for more than 25% of foreign trade revenues. Animal husbandry makes a significant contribution to food security and employment of the population. The country is a net importer of agricultural products, despite its significant potential. The problems of the Ethiopian agro-industrial complex, which limit its development and ability to guarantee sustainable food supply and exports, are considered.

The article examines the role of modern banking technologies in ensuring financial and economic security of the construction industry in the context of digital transformation. Key threats to the financial stability of construction companies are analyzed and the importance of digital banking, blockchain technologies, smart contracts, Big Data, artificial intelligence and integration with BIM modeling is emphasized. Particular attention is paid to the practice of implementing fintech solutions in Kyrgyzstan and Uzbekistan, where the active development of the construction sector is accompanied by the digitalization of financial processes.

The article is devoted to the issues of economic cooperation between China and Central Asian countries in modern conditions. The relevance of the study is due to the fact that investments and projects of the PRC can significantly affect the economic and political stability of the region, as well as its future development. The article identifies the interests of the PRC in the countries of Central Asia, examines the areas of investment of the PRC in the countries of Central Asia within the framework of the initiative "One Belt – One Road", and presents investment projects of the PRC in the countries of Central Asia.

In the context of the rapid development of the digital economy, marketplaces are becoming the most important channels for promotion and sales, especially for small brands that lack significant advertising budgets. This article examines the features of the functioning of Russian marketplaces (using Wildberries, Ozon, and Yandex.Market as examples) as tools for bringing brands to the market.
It is shown that these platforms provide small businesses with opportunities for scaling, logistics automation, and audience expansion without large investments. The key advantages and limitations of marketplaces as a promotional environment are analyzed: lowering entry barriers, access to a wide audience, high competition, and dependence on ranking algorithms. Special attention is paid to effective brand presentation strategies on the platforms and the role of visual content, reviews, native advertising, and ranking positions.

The article examines the impact of digital technologies on controlling in Kyrgyzstan's industry, with a particular focus on the mining sector as a key element of the country's economy. It explores current trends in digitalization, methods of introducing new technologies, and their impact on the productivity and transparency of state-owned and private enterprises. Particular attention is paid to the need for staff training and changes in organizational structures for the successful integration of digital solutions. The results of the study emphasize the importance of digitalization as a key factor for the sustainable development of Kyrgyzstan's economy.

The article examines the features of state regulation of social and labor relations in the Russian Federation. It has been revealed that, despite the existence of many regulatory legal acts, the regulatory system often turns out to be inadequate to the rapidly changing conditions of the labor market, which leads to a discrepancy between current legislation and the real needs of employees and employers. It is proved that the existing problems in the field of state regulation of labor relations do not allow the full use of the existing economic potential of the country and maximize the productivity of workers and the efficiency of business entities in general

The article considers one of the most important stages of analyzing the creditworthiness of a potential enterprise-borrower - determining the perimeter of quantitative and qualitative information collection. It is this stage that determines the amount of information to be collected and, therefore, the final credit report on the proposed borrower. The main purpose of the study is to form a methodology for identifying a group of interrelated persons, which determines the perimeter of the collected information. To achieve this objective, the study defined a group of companies, a group of related parties and a group of related borrowers. Based on the proposed definitions, a methodology for identifying a group of related parties was formed. This methodology may be of interest to all those who face credit risk in their activities and the problem of collecting data on a potential borrower company.

The article considers the relevance of personnel development. Analysis of the theoretical points of view of scientists and practical experience on the concept of "personnel development" leads us to the conclusion that basically development is considered synonymous with training. On the other hand, the variety of options for defining this concept leads us to the need to give it. It is proposed to use the classic definition of the concept of "development" to obtain the definition of "personnel development." The study establishes that the definition should specify a vector of changes in the organization's activities that would correspond to the characteristics of the concept of "development," for example, such as "qualitative change in state," "stability of changes" or "exogeneity/endogeneity of changes." Three options were identified to determine the specified vector of enterprise changes: 1) organizational maturity; 2) value chain; 3) compliance with the characteristics of the concept of "development" taking into account the results of the SWOT analysis of a particular enterprise.

For digital services, a positive image means not only attractiveness, but also legitimacy – the acceptance of society with the presence of such a service in an urban environment. A positive image is based on emotional intimacy, trust, and a sense of normalcy. At the same time, public relations tools (PR communications) can serve to form a relevant image of innovation, as well as inform and educate the user, and create a cultural behavior scenario.

In order to solve these problems, the article examines the specifics of the brand as a multifunctional mobile application that provides access to products and services of the digital ecosystem (superapp). The logic of platform growth is revealed, and a comparative analysis of the eastern and western development trajectories of superapps is carried out. Based on statistical data, including government data, the regulatory and socio-media context of kicksharing is determined, which in the future may help overcome the phase of "discursive conflict" when introducing any innovation that claims to change the configuration of public space.

The proposed methodology confirms that in the context of the rapid growth of the kicksharing market in Russia, competition between leading operators is gradually shifting from the tariff plane to the field of public communications. It is media positioning that begins to build the trust of citizens, influences regulatory decisions and sets the rhythm of seasonal demand.

The article examines the impact of transport infrastructure on the dynamics of urban development and the nature of land use. The article examines the relationship between the development of transport systems and the transformation of urban spaces, as well as the processes of urbanization, differentiation of land values and the formation of functional zones. The features and challenges of development, as well as car-oriented development, insufficient public transport and inefficient use of urban lands are revealed. Recommendations for sustainable urban development are proposed, focusing on the priority of public transport, the development of non-motorized modes of transportation, the integration of transport and urban planning, redevelopment of territories and the use of innovative technologies.

This paper provides a comparative analysis of the PR tactics used by Donald Trump and Kamala Harris in their election campaigns. The study reveals both similarities due to the dominance of social media and personalized branding, as well as significant differences in their communication strategies, from Trump's aggressive populist rhetoric to Harris' more traditional, inclusive approach. The influence of these strategies on electoral processes, the formation of public opinion and the increase in polarization is analyzed. The work highlights the transformation of political communication in the digital age and the role of «information bubbles» in modern electoral behavior

The paper explores the impact of artificial intelligence (AI) and digital technologies on global economic disparities. It examines worldwide AI investments, the effects of these technologies on employment, the transformation of professions, and economic growth, as well as the role of digital infrastructure in national development. Based on the research findings, a regression model was developed to assess the factors influencing the Digital Adoption Index across 22 countries. The study emphasizes the significance of the global economic transformation and the shift toward AI-driven models, highlights the pivotal role of electronic payments as a direct driver of the Digital Adoption Index, and provides a forecast of countries’ digitalization levels in 2025.

Modern technological changes are causing the digital transformation of organizations' business processes. Many Russian companies' HR strategies actively use various digital tools to optimize many HR functions. The article substantiates the relevance of developing new employee adaptation programs and identifies the main problems and reasons for the lack of an adaptation plan in Russian organizations. The main digital solutions for staff adaptation, which allow to improve the HR management system of organizations, are considered in detail. Based on the results of the study, it is concluded that the wider implementation of digital solutions for staff adaptation is due to the development of artificial intelligence, which will allow to personalize adaptation programs, develop intelligent engagement surveys, use HR predictive analytics to predict potential problems in the onboarding process, and develop preventive measures.

This article discusses the implementation of environmentally oriented strategies in the management of the hotel business and their impact on operational efficiency and brand perception by customers. The main directions of the ecological transformation of hotels are investigated, including the use of renewable energy sources, optimization of water use, reduction of carbon emissions and waste management. The examples of successful integration of these practices into the activities of leading hotel chains are analyzed. The role of certification in building customer trust and attracting investors is considered. The importance of environmental responsibility in modern consumer behavior and its impact on marketing strategy is emphasized.

The article examines the possibilities and barriers to the implementation of blockchain technologies in the public procurement system of the Russian Federation. A comprehensive analysis of political, economic, technological and legal restrictions that impede the integration of distributed ledgers into procurement processes is carried out. Particular attention is paid to the problem of corruption in public procurement and the potential of blockchain to increase transparency and accountability. Based on the study of international experience (Estonia, Georgia, Great Britain), a phased implementation model is proposed, including pilot projects in individual industries, hybrid integration with the EIS, improvement of the regulatory framework and a system of incentives for participants. It has been proven that blockchain technologies are capable of ensuring data immutability, automation of processes through smart contracts and reduction of corruption risks. For successful implementation, a set of measures is proposed, including adaptation of legislation, creation of a regulatory sandbox and use of open platforms.

The article is devoted to the study of the most important aspects of the analysis of the activities of the insurance company's competitors. The features of competition in the insurance market of the Russian Federation are highlighted, the main market leaders are considered from the point of view of their advantages in various types of insurance. Using the example of Soglasie Insurance Company, a competitive analysis of the company's activities, as well as its main competitors, is carried out. Based on the results of the analysis, threats from competitors, as well as weaknesses and possible vulnerabilities of Soglasie Insurance Company are identified